Technical SEO Features
These elements ensure that search engines can crawl, index, and rank your site efficiently.
Website Structure & Indexing
Sitemap Implementation
- XML sitemap auto-generation (updated dynamically). Sitemaps can be visited at
domain.com/sitemap.xmlorwww.domain.com/sitemap.xmle.g. https://ebco.com.pk/sitemap.xml - Not Implemented Yet Support for paginated
content for products exceeding 20,000 (e.g.,
/sitemap-1.xml,/sitemap-2.xml)
Robots.txt Management
- Blocking unnecessary pages from indexing (e.g., login pages, checkout pages, payment pages).
- Allowing important pages for indexing e.g. https://ebco.com.pk/robots.txt
Canonical Tags for Duplicate Content Prevention
URL & Navigation Optimization
SEO-friendly URLs
- In Progress Short, keyword-optimized, and
human-readable.
No unnecessary parameters like IDs and other
numeric unique identifiers in the URL (
?id=123or12345replaced with/category/product-name).
Breadcrumb Navigation
- Helps users and search engines understand page hierarchy.
Internal Linking Strategy
- Not Implemented Yet Ensuring all pages are discoverable and linked properly.
Structured Data & Rich Snippets
Schema Markup (Structured Data)
Schema Markup (JSON-LD) for:
- Products
- Breadcrumbs Not Implemented Yet
- FAQ Sections (if applicable) Not Implemented Yet
Schema.org validation result for a product page:
Schema Markup Validator result for ebco.com.pk
Open Graph & Twitter Card Meta Tags
- Optimized for social sharing
e.g. OPTP
Performance & Security Enhancements
Core Web Vitals Optimization
- Improvement in Progress Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS).
Lazy Loading for Images & Videos
Preloading & Prefetching Strategies
CDN (Content Delivery Network) Integration for Faster Load Times.
HTTPS & SSL Certificate Implementation for Security.
Cache Optimization
On-Page SEO Features
These optimizations improve content ranking and user experience.
Content Optimization
Optimized Heading Structure (H1-H6)
Meta Title & Description Optimization
- Dynamic and Unique per page.
The meta titles and descriptions can be added via the Merchant Portal as follows:
- For Homepage (Default):
Navigate to: Web/App Configuration → SEO Settings (Tab)
- For Product / Item pages:
Navigate to: Product Catalogue → Item Management → Edit Item (Pencil Icon).
- For Categories Management and Sub Categories Management (for Grocery):
Navigate to: Product Catalogue → Item Management → Edit Item (Pencil Icon).
Alt Text for Images
- Accessibility and image search ranking improvement
The alt text for product images can be added via the Merchant Portal by navigating
to:
Product Catalogue → Item Management → Edit Item (Pencil Icon).
Keyword Optimization
Performance & Core Web Vitals
Page Speed Optimization
- Lighthouse scores, caching strategies, and lazy loading
Mobile Friendliness & Responsive Design
- Ensuring proper UX on mobile device
Off-Page SEO Features
These factors help improve your site’s authority and rankings.
Backlink Strategy
- High-quality backlinks from authoritative sources.
Social Media Integration
Guest Blogging & Outreach
Brand Mentions & Citations
Local SEO Features
For businesses targeting specific locations.
Google Business Profile
NAP consistency
It refers to the consistent listing of your business information across the internet, especially on directories and platforms like:
- Google Business Profile (formerly Google My Business)
- Facebook Business Page
- Yelp
- Bing Places
- Yellow Pages
Search engines like Google use this data to validate the legitimacy and trustworthiness of a business.
Local Reviews
These are customer feedbacks left on platforms like:
- Google Reviews (through Google Business Profile)
- Yelp
- Trustpilot
- Site-specific (e.g., on your own website)
They Boost trust and click-through rate. Improve local rankings and Influence customer decisions.